- Attribution & ROI
Our Services Digital Media Attribution
Attribution allows assigning specific, incremental value to touchpoints in the consumer journey. In today’s multi-device scene, the last click helps us more than ever to understand the true value of each customer contact. We identify the users across devices and channels, which allow us to analyze and optimize customer interaction. Once we have this information we optimize our investments and refine our plans accordingly.
Marketing Mix Attribution
The biggest challenge today brand faces is that they know 50% of their investment is not giving them results, but they don’t know which 50%. At P1, we help you with marketing mix modeling by looking at your data and investments across marketing platforms to unlock the true potential of your investments.
This requires a granular view of historical data, and through mathematical modeling, we help you find the closest correlation of your investments with the results. Based on which we optimize a plan spread out on channels and investments across the marketing mix.