Reflection is a campaign monitoring tool for digital media campaigns. It lets you review campaign performance versus planned KPI’s. Performance monitoring is enabled with looking at multiple metrics like, impressions, reach, acquisitions, follower’s growth in a dashboard view. It also lets you download pre-define reports or custom reports as per your need.

Key Features

  • Campaign Monitoring
  • Performance monitoring on various metrics (Impressions, reach, clicks, CTR, acquisitions, followers, likes, Subscribers). It is currently showing only Planned Vs Actual.

Additional Features Can Be Added

  • Pre-defined reports
  • Custom Reports based on campaign data
  • Some Advance Analytics based on Campaign performance like delivery pace, projections