It’s a conversion funnel tool designed for lead management and their monitoring of performance media campaigns. It helps integrate Facebook lead ads in an interface to view and process the leads and track record of each lead. Conversions through these leads will also be recorded and based on this data we can drive insights to determine performance of a media campaign, and analyze which audience set is effective compared to others.
- Leads Database
- Leads Processing (Lead received > conformed > Accepted/rejected > contacted > Resolved/Closed)
Additional Features Can Be Added
- Analytics based on data like conversion funnel.
- Audience Segmentation
- Audience Database (use for targeting on Facebook advertising)