Objective

As the relaunch of Nokia handset was planned to be executed on a huge scale, YouTube as a medium and its potential to create awareness could not be ignored. Our objective was to utilize YouTube at its maximum capacity.

Business Challenge

The key and the most impactful ad placement on YouTube is masthead. In order to create mass level awareness among the target audience, we took over numerous number of YouTube mastheads.

Strategy

The complete roll back of masthead was served during the special days of the year, where most of the target audience spend time on watching videos on YouTube.