Objective

As globally a day against child labor is observed to raise awareness about this issue, Pakistan’s Ministry of Human Rights also took an opportunity to raise the concern amongst the civilians. Our objective was to highlight this issue and get the desired message across.

Business Challenge

Child labor is one of the most concerned topics that is under consideration to be eliminated as much as possible. Pakistan is one of those countries where this issue is at an alarming rate. As globally a day against child labor is observed to raise awareness about this issue, Pakistan’s Ministry of Human Rights also took an opportunity to raise the concern amongst the civilians.

Strategy

A digital campaign based on a video ad was held through the most affinitive channels to raise awareness regarding the issue. The channels included Facebook, Twitter, GDN, Top tier news, entertainment, & sports websites. These channels were selected on the basis of the interest the TG of age group 24-55 (Male/Female).

Result

Campaign performed exceptionally well in terms of achieving KPIS by creating 869,720 video views, 2,922,796 impressions along with the reach of 1,703,440. The campaign achieved overall increment of 622%.